My project is to create an opening title sequence and credits for the film Ratatouille. This is a cartoon film based on a mouse who wants to become a chef. He tries to achieve his goal by forming an alliance with a Parisian restaurant’s garbage boy (Gayle, 2016). I chose this film as it allows so much opportunity for me to enhance my illustration skills, and incorporate them into an animated design. The context of the opening sequence I will create, surrounds a mouse exploring a kitchen and the food within it.
The title sequence and credits for this film ‘Ratatouille’ will be presented in an animated form, allowing for personal designed animations to be shown. In terms of motion design fundamentals, I will incorporate temporal, primary and secondary motion (shaw, 2016). The use of shadows will be a main factor to make it easier for me to control these effects and manage whitespace on the screen. I will also incorporate graphic design elements such as scale, rotation and cropping to allow for aesthetic movement, which is enjoyable to watch for the viewer.
The entire aesthetic of this project is to be very “cartoon-like” and demonstrates a mouses journey through a kitchen (similar to the ‘Art of The Tiltle’ title sequence). The typography that will be used will be very bold, and the consistent colours being used include yellow and orange to represent cheese. All visuals will be portrayed in a very geometric animation style to compliment the overall aesthetic of the movie. This sequence is expected to be very engaging as it will incorporate different foods and kitchen tools in a very unique way as they enter and leave the frame. Graphic design elements will be used to further enhance this concept through opacity, zooming, rotating and cropping.
In terms of production techniques, there will not be personal photography or videography used as everything will be animated. I will however, create these animations on Adobe Illustrator and import the files into Adobe After Effects. These illustrations include the backgrounds of all scenes to help create a “realistic” location in the kitchen as well as enhance the secondary motion.
Proof of concept: (Early development)
Gayle, D., (2016), ‘Ratatouille Summary’, wordpress, https://dgaylegraphics.wordpress.com/2016/11/17/ratatouille-summary/
McCausland, S., (2017), ‘Ratatouille’, Artofthetitle.com, https://www.artofthetitle.com/title/ratatouille/
Shaw, A., (2016), ‘Design For Motion: Fudamentals and Techniques of Motion Design’, New York and London: Focal Press, pp. 293-305
Tyroll, S., (2015), ‘Generative Lighting Design with Synesthesia’, Aalborg University Institute for Architecture and Media Technology, p. 4