I created this title sequence and opening credits for the film ‘Ratatouille’ as I thought it would be a very amusing and creative project. I knew there would be a couple challenges as I am extremely new to Adobe After Effects, however, I was up for the challenge as I knew the final result would be worth it.
And I was right!
The overall design and aesthetic of this project was exactly what I was hoping. It displays a very geometric “imperfect” style, exploring the adventures of a rat wanting to be a chef in the kitchen. I successfully portray mystery as well as excitement, through shadows and other technological effects such as zooming, opacity, scale, etc. The goals that I set for myself at the beginning of this film was to demonstrate a very fun, high energy film that flows nicely and puts a smile on peoples faces when they watch it. Personally I think this was achieved as I created very fun, colourful and “cute” illustrations that transitioned onto the screen smoothly and unexpectedly. The only downfall, was that it could have been adapted better with the music playing in the background to create emphasis, exaggeration and suspense.
A critical design decision that was made after creating my storyboard was the order that I was going to develop my ideas. My initial idea was to create all of the illustrations first and then import everything into after effects as I make each scene. However, I decided against this and worked in scenes instead (create illustrations only for the current scene I am working on) as it allowed me to manage my time more efficiently and it helped me to implement my idea and change it if needed. Another critical moment (as explored in my previous blog post) reflected upon the layout and professionalism of the order of the information presented to the audience watching. This is where readjustments were made to the beginning of the project to introduce the production company.
Envisioning secondary movement is easy, however, displaying it is much harder. I struggled with providing secondary movement to 2D illustrations and this is why I only provided it largely in two scenes (Shaw, 2016). This decision was made to enhance the quality of the film and the other techniques of motion were displayed through the shadows.
From this project, I have learnt so much about motion design and its importance. I have also learnt how to use Adobe After Effects and look forwards to practicing more to develop my skills. I am planning to learn more about secondary movements (as I was told that there is a 3D camera movement option) and am also planning on using this Application to create logo design animations for future design classes (and for my dads company). Learning skills from this project on After Effects will definitely benefit me for my future career as I plan on being a graphic designer for companies which may want an animated version.
Ambrose, G. and Harris, P., (2016), ‘Design thinking: Coleção design básico’, Bookman Editora. https://books.google.com.au/books?hl=en&lr=&id=N0BLDQAAQBAJ&oi=fnd&pg=PP1&dq=ambrose+and+harris+design+thinking&ots=35nH4I8jhA&sig=7BRe3KmHSoxYQ7JyUUSLXCHORZ4#v=onepage&q=ambrose%20and%20harris%20design%20thinking&f=false
Inceer, M., (2007), ‘An analysis of the opening credit sequence in film’, University of Pennsylvania ScholarlyCommons. https://repository.upenn.edu/cgi/viewcontent.cgi?article=1080&=&context=curej&=&sei-redir=1&referer=https%253A%252F%252Fscholar.google.com%252Fscholar%253Fhl%253Den%2526as_sdt%253D0%25252C5%2526q%253Dopening%252Bfilm%252Bsequence%2526btnG%253D#search=%22opening%20film%20sequence%22
Shaw, A., (2016), ‘Design For Motion: Fudamentals and Techniques of Motion Design’, New York and London: Focal Press, pp. 293-305