Altered States (1980)
Within the sequence of ‘Altered States’, the use of a bold sans serif typeface is faded largely across the entire screen to show the background image through it. This is a very unique technique as it is clearly showing the film without completely taking over from the title.
The primary motion within this sequence is the title, it’s importance is enhanced by the cinematic cross-fading effect with the image in the foreground. This kinetic form expresses the films content visually as it shows thrilling imagery and suspense.
The slow appearance of the title was used to “tease the audience” (Altered States, 2021) through the secondary motion; being the camera, as it uses methods involving zooming and overlapping. This makes the sequence more mysterious and intriguing, while also creating an exaggerated lead up to the official title of the film.
The Dead Zone (1983)
The kinetic form of the primary motion within ‘The Dead Zone’ is very similar to ‘Altered States’ as it is heavily reliant on the title being slowly revealed through and image in the foreground. This is important as it is displayed overtime (film rate of 24 fps) and across the screen space to boost the films tone.
In terms of secondary motion, there is not much of this being used. It is only clearly visible through digital form towards the end of the sequence as the logo slowly zooms out and completely fades away.
Although there are many similarities within this sequence in comparison to ‘Altered States’. The ways in which the title slowly appears on screen is one of the main differences. This title slowly starts to appear as “black shards” of the white space (The Dead Zone, 2013) fade into place almost like a puzzle. This creates anticipation while also setting the scene of the films tone; being eerie, thrilling and bizarre.
Stranger Things (2016)
From the very beginning of this sequence, the tone of the film is being displayed through the kinetic form of the ‘Stranger Things’ logo. One of the main visual properties of the primary object is the red colour in contrast with the black background, as it enhances the films chilling nature. This allows for a greater effect of the primary motion as it is also following through and overlapping in the cameras focal point. This was also shown in the ‘Altered States’ sequence, however has been adapted in a more readable form with limited overlapping.
An interesting feature that has also been included when displaying the credits of the film, is the use of fading. However, this has been uniquely displayed as the eye perceives their names to fade from white to red and then eventually reaches zero opacity (Johnston-Feller et al. 1984).
Another successful feature of this sequence is due to the secondary motion as it uses techniques including zooming, panning, and tracking of the letters. This increases the mystery of the film and allows for a larger reveal of the final logo.
Golombisky, K. and Hagen, R., (2013), ‘White Space is Not Your Enemy: A Beginner’s Guide to Communicating Visually Through Graphic, Web and Multimedia Design’. Taylor and Francis
Johnston-Feller, R., Feller, R., Bailie, C. and Curran, M., (1984), ‘THE KINETICS OF FADING: OPAQUE PAINT FILMS PIGMENTED WITH ALIZARIN LAKE AND TITANIUM DIOXIDE’. Journal of the American Institute for Conservation, 23(2), pp.114-129.
Landekic, L., (2013), Art of the Title, ‘Altered States’, viewed 5 April 2021 https://www.artofthetitle.com/title/altered-states/
Landekic, L., (2013), Art of the Title, ‘Stranger Things’, viewed 5 April 2021
Landekic, L., (2013), Art of the Title, ‘The Dead Zone’, viewed 5 April 2021