Digital Artefact Pitch

Hey guys! Im Caitlyn Du Buisson Perrine and this is my pitch for bcm241 🙂

My media niche is the makeup community on social media, this includes but is not limited to YouTube, Instagram, and TikTok. In order to completely understand this online community “it is important to distinguish between the relatively stable ‘contextual’ fields of bounded online communities and the fluid, ‘meta-fields’ resulting from the aggregation of scattered communicative contents based on their metadata” (Airoldi, 2018). This is why I have decided to do an ethnographic study discovering the importance of makeup and the impacts it has mentally and physically on individuals. 

The important ethics (Anderson, W, 2011) that need to be considered include:

  • Confidentiality/Anonymous:

As I am collecting data from the engagement of my personal blog page, I will respect all participants and keep them as anonymous. I will do this by giving them a fake name such as ‘user 1’. 

  • Honesty:

I will be 100% honest to my participants, with how I find my finding and will not change or persuade the results in any way. 

  • Harm:

Prevent psychological/physical harm to observants, prevent social disadvantages, exclude any financial status’. 

  • Deceptive practices:

I have avoided any deceptive practices when designing my research plan and will continue to avoid them.


Airoldi, M, 2018, ‘Ethnography and the digital fields of social media’, International Journal of Social Research Methodology, 21:6, pp. 661-673. 

Anderson, W, 2011, ‘National Statement on Ethical Conduct in Human Research’, Internal Medicine Journal, pp. 581-582., M, 2020, ‘Inside the YouTube beauty community that’s turning makeup artists into millionaires’, Insider, weblog post, 22 March, Viewed 16 August 2020.

Published by Caitlyn Perrine

Hi! I’m Caitlyn Du Buisson Perrine

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