Framing, Framing, Framing

Hey everyone, im excited about today’s topic because it’s something that I never really thought about and find it super interesting. Enjoy!

A simple definition that helped me to understand this concept is that frames are sets of patterns of relationships between elements of reality such as objects, feelings, entities, or any other phenomena. To set it simply, there is an event, frame and then a story and I learnt to really wrap my head around this concept by creating something, which I’ll show you today. 

Shown above is what I created and to me it is a perceptual frame due to it being built out of schema. For those who don’t know what schema is, it is our interpretations of external stimuli which are reliant on a frame as its built from previous experiences and knowledge stored in memory. When you look at this image, what do you see? Can you see the story?

To me, my personal experiences and memories with my grandparents have impacted the frame as it helps me to visualise that the robot is helping them through everyday life because from my experiences they (kindly) need the help, and company as they start to get older. However, if a child was to view this, they might see it as a scary robot in their house trying to harm them, or a pet. Interesting right! 


Butler-Bowdon, T, 2020, ‘Jean Piaget – The Language and Thought of the Child’, blogpost, viewed 28 April—the-language-and-thought-of-the-child.html

Published by Caitlyn Perrine

Hi! I’m Caitlyn Du Buisson Perrine

5 thoughts on “Framing, Framing, Framing

  1. Hi Caitlyn!

    I also found this week’s concept incredibly interesting! I think it’s so intriguing to think about how different people view different things and situations based on schema, their past experiences. To me that image also brings up the story of having robots assist the elderly, and I think in today’s evolving society most of us would think the same! However from my own experiences with my grandparents, I can’t see them ever really accepting this as their schema has pushed technology out of their lives as much as possible.

    Liked by 1 person

  2. Hey!
    I think we have a really similar understanding of this weeks topic, I liked how you used the robot as an example to relate to your grandparents. However, when I think of this, the Overton Window Shift comes to mind and how that might not apply to some elderly people. Marketing agencies may have trouble making their frame more salient in that regard as I know my grandparents are very content in their own ways. It would be a challenge but in saying that, they have seen drastic changes in technology in their time and have adjusted to that!

    Liked by 1 person

  3. Hey! I too thought this weeks topic was interesting. I even think it’s been my favourite so far! I personally don’t really see the story with the grandparents and the robots. I know I have very old school grandparents and they would never consider using them, they barely use their dishwasher, but I guess me not understanding the story comes down to us having different pasts that have shaped our schema differently.

    Liked by 1 person

  4. I love that you mentioned the two different sides of the age spectrum because it’s so true. We change our viewpoints throughout life. For a child, this might be seen as a scary thing, though what’s presented to them through media and films. But to someone who has lived, and had experienced its something that is different and new and exciting. Not scary as a child might perceive it as. It really is framing, framing, framing – its what we choose to believe after what someone else had chosen for us to believe. :O


  5. Hey Caitlyn,
    First things first I love the overall aesthetic of your blog! this specific post I found to encompass your passion for the topic as your writing displayed a contagious attitude of enjoyment. Additionally, you elucidate the topic in a powerful way as you put into words a personal experience of your own with your grandparents, something I didn’t even think of when trying to grasp this topic. Overall, a stupendous post that provided the content of the topic whilst addressing additional relating topics in a thorough manner.
    Great work!


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